Consumers are drastically underestimating the commissions taken by comparison sites which totalled the colossal sum of £650m last year according to new research.
Just as the FSA clamps-
The YouGov research, carried out on behalf of SaveItBuddy.com, found 10.1 million people in Britain used a comparison site in the last year, resulting in an average commission of £64.59 each
It discovered consumers underestimated these commission taken by comparison sites, with a fifth putting this at 5% of their purchase, and another fifth saying it stood between 5% and 10%.
In fact, the research claims, the average commission is actually 24%